How Digital is Transforming the World of Marketing and Communication, with Jelizaveta Kozlova – Founder of EK Laboratory

For this new episode of Unlimited Women’s Brands, we’re excited to welcome Jelizabeta Kozlova .

Founder and Communications Director of EK Laboratory (eklaboratory.com), Jelizabeta is an emerging competitive figure in the Dubai luxury, fashion and lifestyle scene. She joins us today to share her story: the story of a young female entrepreneur coming from a mid-class family in Latvia, who managed to sustain herself throughout her studies in Cambridge and after a master’s degree from Instituto Marangoni in Milano, moved to Dubai to start her own entrepreneurial journey in Brand and Marketing communications.

Her fresh eye and her ability to blend the knowledge of Russian clientele with Italian Knowhow and Dubai market scene allowed her to lead special campaigns for global luxury brands like Bulgari, Kiton and Four Seasons, and to execute strategic advisory and events for privately held companies

So let’s explore what is the new direction of Marketing and Communication from the perspective of a young and independent business woman and let’s see what are the tactical points to help building Brand awareness, even on a small budget.

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